Negotiated and executed a full-scale live painting activation for Jack Daniels at the 2022 Juneteenth Music Festival—leveraging brand culture, historic Black artistry, and targeted email + social marketing to drive engagement. Managed all creative from concept sketches to a 6ft × 4ft live painting, plus post-event content production with hired photo/video teams. The installation now lives in a high-visibility historic Black-owned brewery, becoming a BIPOC celebrity photo-op for Denver and long-term brand touchpoint. This successful activation directly led to midwest awareness and engagement in VR immersive Jack Daniels’ nationwide 2023 “Art, Beats & Lyrics” tour.