LEANA Studios was contacted through local fashion magazine to highlight the different unique thrift stores on Denver’s prominent South Broadway Street in downtown. Oversaw full creative direction and production for a fashion editorial campaign spotlighting Denver’s South Broadway thrift scene, featuring national brand 2nd Street. Pulling from the “thrift envy” trend, 90s dynamic posing, and early-2000s film aesthetics, Leana led storyboard development, virtual model casting, styling, shot composition, hair and makeup direction, location scouting, and photographer selection—while also modeling in the campaign. Leana was assisted on set with a hand-picked team of a creative direction assistant, BTS and styling assistant, and on set jewelry associate. Designed for magazine, email, and ad use, the project was organically posted and reached audiences across 4+ states, elevating visibility for Denver thrift culture and strengthening 2nd Street’s national presence.