BeachHaus Swimwear Brand Content, E-Commerce Paid Shoot
Leana was hired to shoot swimwear for local Denver Swim brand while at Miami Swim Week. Photos were wanted for content and web usage - editorial e-commerce shots. LEANA Studios led art direction for the shoot and hired photographer who chose location based on art direction, shoot moodboard, and shot composition.
Art Direction was inspired by an elemental beach style without getting the swimsuits wet. This lead for a more rock and tropical earth style and direction to produce the outcome for the shoot. Beachhaus is a fun brand with vibrant elements, therefore direction leaned towards a duller color backdrop contrasting with the blue-green boldness in the swimsuit. Additionally, the large scale rocky setting and lighting aligns with the mosaic like print on the swimsuit. Stand out lifestyle content whilst getting e-commerce shots led the direction to lean more towards high aperture shots with water and rock elements in the background highlighting different aspects of the swimsuit through posing in the foreground.
