VAEL - Your Crown, Reawakened is a mock wellness luxury hair regrowth brand specializing in stress reducing, holistic, science backed products that work synergetically to regrow, restore, and protect your hair and your crown. The crown is a conduit to connect with your true self and the hair is the veil that holds and radiates this connection.
VAEL HAIR CARE INSTAGRAM SOCIAL MEDIA FEED
PRODUCTS: Product Information, Tips, + How to use individually and together
RESTORATION: Holistic Hair Tips + Self Care Rituals
TRANSFORMATION: Client Testimonials + Client Interactions with Guided Instruction
VAEL IN THE WILD: Vael at Events + Influencer Use
VAEL HAIR CARE INSTAGRAM HIGHLIGHTS
VAEL BRAND LANGUAGE + COPY FOR SOCIAL MEDIA
INSTAGRAM HEADING
Your hair holds your strength.
We help you awaken it.
VAEL — Your Crown, Reawakened.
WEBSITE HEADING + BRAND SECONDARY TAGLINE
Here, roots strengthen
and the crown rises again.
CONTENT ART DIRECTION + SIMPLE MARKETING STRATEGY
Elemental and rebirth wellness tone with visuals set to spa + earthly environments promoting to high ticket markets. Visuals consistently tell a story of restoring hair, peace of mind, or both; highlighting rituals that involve brand products and regulating stress. Bimonthly wellness content series with one products discounted when subscribed to membership + newsletter. Connect with wellness, entrepreneurial content creators to promote challenges and membership community engagement. High quality, informative products and product use visuals, wellness ritual engagement boosting reels with VAEL langauge, warm, spirit-restoring, fun live client interaction with VAEL experts and products from close up non-identifying shots to mirror videos post hair styling.
